Unlock Ferrari's AI Performance.

Ferrari is known for building some of the most advanced and powerful cars in the world. Today, the company is using Artificial Intelligence (AI) to take performance, safety, and design to a new level. AI is becoming an important tool inside Ferrari’s engineering labs, racing team, and even customer services.

One of the biggest uses of AI in Ferrari is in car development. Engineers use AI simulations to test how the car will behave at high speeds, during sharp turns, or on different road conditions. Instead of building many physical prototypes, AI can create thousands of digital tests in minutes. This helps Ferrari design cars that are lighter, faster, and more efficient.

AI also plays a major role in Formula 1. The Ferrari F1 team uses AI to analyze race data in real time—such as tire wear, engine temperature, aerodynamics, and driver performance. These AI-powered insights help the team make quick decisions during a race, like choosing the best pit-stop time or adjusting strategies. This technology improves speed, safety, and overall consistency.

Another area where Ferrari uses AI is in driver assistance systems. Modern Ferrari models include intelligent traction control, smart braking systems, and predictive maintenance alerts. These features use AI to monitor the car’s behavior and support the driver, without taking away the excitement of driving a Ferrari.

AI also enhances customer experience. Ferrari uses AI to personalize car configurations, recommend vehicle settings, and improve digital services.

Ferrari’s use of AI shows how the brand continues to blend tradition with innovation, creating a future where advanced technology and pure driving passion meet perfectly.